Anything that communicates it’s message in a nanosecond is disposable by nature. This advice is really the first that I digress from in my experience as an artist and a creator. The caveat here being that good art has a hook, a message, some joiner spark that ignites interest in the piece. Whereas, an ad would stop there, art needs something to hold the viewers interest. After all, we don’t print giclees of a McDonald’s big mac add for over the fireplace! If you do, e-mail me. I would love to talk to you more!
Sure, in a crowded gallery or winding museum walls, my work needs to make a statement and communicate a BIG IDEA in that nanosecond. How else would the viewer stop walking? The real kicker is that in addition to the BIG IDEA, it should look like NATE METZ. Branding is important even with art–we call it finding our voice. What I like most about using my voice is talking about truly big ideas about life, philosophy, spirituality, light–not cold medicine or fast food. Let’s be honest, products generally do not fall into the category of being a big idea for the human race. Henceforth, when I refer to BIG IDEA it shall be broader in theme than capitalistic endeavors, products, inventions, and marketing. I am striving for a greater consciousness in my understanding of my work and our world: a truly BIG IDEA.